App, Website, & Pitch Deck Design

UX/UI Designer

Troo.co is an ethical social media platform that ensures data security, the opportunity for tight-knit community, and the option for multiple profiles that cater to particular aspects of a person’s life/focus

MY ROLE
  • UX/UI Designer
  • Web Designer
  • Graphic Designer
  • Brand Strategist
MY RESPONSIBILITIES
  • Low/high fidelity wireframing on profile dashboard
  • Prototyping verification mockups
  • General web app design
  • Accounting for accessibility on website
  • Control of Pitch Deck for Investors
  • Website “About Page” redesign
  • Color palette & typography
PROJECT DURATION

6 months

TOOLS USED
  • Figma
  • Canva
THE PROBLEM

Users seeking an ethical social media experience struggle to find platforms that prioritize data security, foster meaningful community connections, and allow them to manage distinct aspects of their identity seamlessly. Current social media platforms often compromise on privacy, offer shallow community engagement, and lack the flexibility to accommodate multiple facets of a user's life.

THE GOAL

Design an intuitive and secure social media web app for Troo that seamlessly supports multiple user profiles, fosters meaningful community engagement, and aligns with the platform’s commitment to data privacy and ethical standards.

FEATURES CONSIDERED

SIGN UP VERIFICATION FLOW

To enhance app security, we implemented email verification during sign-up. Since users will sign in with their email, we chose to maintain consistency by using it for verification as well.

CREATE A PROFILE

Users create a handle, which serves as their searchable name, and a profile title that offers a more detailed description of the profile's content.

SWITCHING PROFILES

Users expressed a desire for multiple profiles to cater to different interests and enhance security. They also sought the ability to personalize the look and feel of their dashboard.

DASHBOARD DESIGN

The dashboard is your hub for staying connected, showcasing all the latest content from your friends. Easily filter by tags to discover the updates you're most excited about. The Topics tab offers curated, focused content tailored to your interests, while the Communities tab keeps you connected to your groups.

WEBSITE OVERHAUL

My role was to redesign Troo's "About Page." The goal was to introduce the team and share a bit about our interests. Clicking on a team member's photo would expand a small box, revealing three fun facts about them. Additionally, the page highlighted Troo's mission and core values.

PITCH DECK

I was tasked with designing and creating a compelling pitch deck for Troo, aimed at capturing the brand’s vision and resonating with investors. My approach focused on crafting a visually engaging narrative, balancing concise messaging with impactful design. I incorporated custom graphics and dynamic layouts to showcase key data points, team strengths, and Troo’s value proposition. The final result was a polished, professional pitch deck that effectively conveyed Troo’s story and strategic direction.