STRONGER WITH ADRIENNE

Branding & UX/UI Design

Stronger with Adrienne is a woman-owned, tiny but mighty personal training and yoga business based out of Chicago, IL.

MY ROLE

UX/UI Designer
Web Designer
Graphic Designer
Brand Strategist

MY RESPONSIBILITIES

Low/high fidelity wireframing
Prototyping
Information Architecture
Accounting for accessibility
Iterating on designs
Responsive design
Logo Creation

PROJECT DURATION

12 Weeks

TOOLS USED

Figma
Canva

THE PROBLEM

Adrienne’s personal training and yoga business did not yet have an identity, website, or marketing materials. She had little to no way of promoting herself and her small business making it hard for her to gain new clients outside of the gym.

THE GOAL

Brand and design a user-centered website that allowed potential clients to better know Adrienne and what services she offers, as well as offer an easy way of communication between her and current & future clients.

HEADING

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